I love the members and the dance, but I really don’t like the rest of it. Sorry, GOT7.
This is one of those moments where they try to experiment with something unique and it backfires. I don’t like the chorus of this song at all. The effect they put over the voices works as a sound effect or something to go in the background of the song, not as the main voice singing. It lowers the sound quality of the song and frankly is not that pleasant to listen to for such a long period of time. The echoed chorus does not even sound similar to the rests of the song.
On a more positive note, Yugyeom’s voice really shines in this song. He has not been given a lot of attention in GOT7’s past two singles, but in this one he is given multiple parts and sounds great in all of them.
It took forever for my little brain to piece together exactly what is going on in this story, which is partly why I am giving it somewhat of a lower score. The following is what I have figured out, but with the complication of time travel, it could be something totally different:
The whole story takes place in the future, where time travel exists. JB is trying to ask out his crush, and after she rejects him, he travels back in time to earlier that day. Suddenly, she is all friendly with him, which confuses him. He follows her around, leading her to the roof where he meets himself on the roof, bringing the past back to the present.
From what I understand, he was transported back in time to get another chance at impressing the girl, and by being his natural self rather than the bad boy, I’m-going-to-jump-off-of-this-roof-type guy, she likes him. So now that he is back on the roof, he is given another chance to ask her out, but because of his ordeal, he is suddenly hesitant.
It is an interesting and creative story, but it is also extremely confusing. When it comes to time travel, it is easy to lose an audience if you are not clear enough about what is going on, and this video is left way too open-ended to make much sense to the average, non-analytical viewer.
The cinematography is decent in this video. The futuristic landscape looks pretty cool.
However, I find that much of this video simply uses recycled looks from other K-pop music videos. The elite roof (2PM’s Come Back When You Hear This Song), the classroom (Teen Top’s Miss Right), and the street/alleyway (basically every K-pop video). It would have been nice to see some more originality in the actual locations of the set, or at least some cohesiveness, because from my point of view, each set could have been from a completely different music video.
The way they put together the time warp scene looks really cool. I give them props for really making it look like the space-time-continuum is glitching with the past and future-JBs meeting. I also like how many of the story scenes are focused on JB’s face, really capturing well just how confused he is.
Really, JYP? This is what you think the future of fashion is going to look like? Those overalls have to go. I am trying, and I just cannot find anything appealing about them. They are too oversized and outlandish. All of the outfits are just random and crazy. It might pull off a 90s look, which is totally inappropriate considering this video is supposed to take place in the future.
The new hairstyles are overall good except for Mark and Jackson. Youngjae and Yugyeom went for some crazy colors, but I think they both suit their new hairstyles pretty well.
The dance is probably the one thing saving this video. It is one of GOT7’s better dances. There is always some kind of movement going on, making for a very entertaining performance. I love the “hajima” hand-waving. They all have really good facial expressions during the chorus.
I really appreciate how many of the movements use the entire body rather than just the hands or legs. Some of the body-waving is too greasy for me though.
One of the strengths of this dance is how at times, all of the members are doing something slightly different, but at the same pace, making for a very interesting picture to watch.
Overall…I’m sorry but I just really did not like this video. I can’t bring myself to like the song and the story is just too confusing for me. In terms of their rise to success, I think this video was a step backwards. However, I am confident that they will continue to improve from here and give us an amazing video in the near future. Everyone is allowed one not-so-great video.
Overall Final Score: 2.8/5
QUESTION OF THE DAY:
What do you think about this video? Any other interpretations of the story?
#NowPlaying: Lips by Miss A. This song randomly came on my Pandora and now I am obsessed with it. I don’t even like Miss A, but damn this song is good.