It’s Day 3 of the End of the Year Countdown! Click here to start from Day 1!
After watching and reviewing approximately 175 music videos, I have compiled a list of what are, in my opinion, the best K-pop music video to come out this year. This takes into account the song, story (if applicable), cinematography/appearance of the video, wardrobe, and dance (if applicable). The effectiveness of each factor in keeping a viewer entertained as well as how well the different factors balance each other out all equally contribute to my ranking of them on this list.
Every day, for the next five days, I will share with you ten music videos, in order, that I feel were put together with the best care, starting today with #50 and ending with the #1 best music video of 2016 on New Years Eve.
Here are #30-21 of the Top 50 Music Videos of 2016!
#30: NCT 127 – Fire Truck
In the story, the boys of NCT 127 follow a girl throughout her life, being her fire truck, there to lighten the mood and bring excitement to her life. Once she is an old lady, they move on to her grandson and carry on the legacy. It’s strange, yet endearing. They show her growth in a very creative and intriguing way through the different scenes. Everything about the lighting and wardrobe fits the fun song. This song is such a bop and makes me want nothing more than to bust out dancing. Don’t even get me started on the dance. There are so many innovative moves and forms.
#29: Eric Nam – Interview
This is such a typical Eric Nam song. It is cute and simple, and his voice is soothing. I was so impressed at the creativity that went into this video. It is already a pretty interesting lyric video, but it so flawlessly incorporates an actual plot in the images of the lyrics. The guy is interested in interviewing a girl, and as he does his research about her, he starts falling for her. As he nervously conducts the interview, they end up hitting it off, making him even more crazy about her. The video takes Eric Nam’s two jobs – singing and interviewing – and embeds them together perfectly in a really cute video.
#28: Winner – Sentimental
Of WINNER’s three January comebacks, this one was my personal favorite. It is cute, quirky, and overall very well-made. The bird’s eye view is such an interesting way to film the video, and combined with the fun sets and all of the bright colors, this video is just a joy to watch. WINNER clearly has their own musical style, and while I may prefer that of iKON, I am very relieved to see a difference between the two groups. Considering that they were both on the same survival show, I was afraid that they would just be two versions of the same group, but they are not. WINNER has a style, and it is perfect for those who are into that.
#27: Ladies’ Code – The Rain
I learned from this video that Ladies’ Code is an extremely talented group. This music video exudes classiness. The song is very catchy and full of life. The video is ironic, in the most poetic way. Rain usually signifies life, however in this video it is associated with death and destruction. Even in the design of those breathtaking umbrellas, flowers are growing, however they do so in all of the places that the rain never actually touches. Even though there is no clear plot, a story is told very well simply through imagery and dance.
#26: Drug Restaurant – Mistake
This video is a perfect storm. We watch a poor restaurant server get pushed around by his customers and bosses, become victim to the effects of spoiled milk, and in his moment of relief have his girlfriend break up with him over text. At this point, we see him totally flip out on the entire restaurant. I like that the video goes unrealistic and even a little twisted in this moment. It is just enough to be interested, but not as over the top as many K-pop videos get. There are a couple of moments that make this song just unforgettable. The epic guitar solo. The repetition of “Who doesn’t make mistakes?” And then a line that is going on the list of favorite English lines: “Why don’t you cuff me up?”
#25: Henry & Soyou – Runnin’
This is definitely a really sweet and soothing song. I really wish we could have heard more of Soyou’s voice in this song. The video is simple, but sweet and appropriate for the lyrics. We see Henry, simply thinking about the girl and waiting around to see her. Right when it looks like the girl is about to enter an break Henry from his thoughts, the video ends. The timing is just perfect.
#24: Hyoyeon – Mystery
This solo should have been released years ago. Hyoyeon demonstrated why she is one of the best dancers in SM with her first ever solo song. The song sounds inspired from Bollywood music, and features Hyoyeon singing and rapping while pulling off a mysterious and elegant dance. From beginning to end, Hyoyeon just owns the entire show. Even though this was an SM Station release, I felt BoA vibes from this comeback and can totally see Hyoyeon becoming one of SM’s top soloists, if only her company would give her a chance.
#23: Taeyeon – 11:11
Why are all of Taeyeon’s solo videos about her being mistreated by guys? It’s eyebrow-raising, but year after year she has given us not videos of pain, but videos in which she stands up for herself. This video shows the realistic, more difficult situation in relationships in which the guy can be very nice to be with at times, but is overall a jerk. The focus on Taeyeon’s facial expressions throughout the video are often more telling than either of their actions about what is really going on in the story. Taeyeon produces quality each time, and this was up to par just like the rest.
#22: AKMU – Re-Bye
As always, AKMU excude class and stage presence with this video. In this story, the brother-sister duo fantasize their dreams about leading in the musical for which they both work. When someone attempts to sabotage the show, they both go Sherlock Holmes on everyone and steal the show by revealing the saboteur. All the while, they sing a jazzy and sophisticated song. AKMU is another artist who consistently produce good, quality music. I am so happy they made their comeback this year, because both videos they released were well worth the wait.
#21: Bada & Ryeowook – Cosmic
Ryeowook and Bada were made for each other. Their voices sound absolutely stunning together. It is the perfect combination of delicate and strong. The subtle and sweet story of this video features a girl and guy both going throughout their days, just barely crossing paths. They just miss each other at times, but coincidentally come together at the end, leaving the rest of their story up for interpretation. The video then flashes to what looks like the future with the girl going to bed and fondly remembering that fateful day. The story is sweet and well-appreciated, and this is definitely a song that will not be forgotten any time soon.
This post is a tad late! Sorry, I was out of internet all day. I’ll be back here tomorrow for #20-11!
Wanna talk K-pop? Follow me on Twitter @mystification86!