It’s Day 2 of the End of the Year Countdown! Click here to start from Day 1!
After watching and reviewing approximately 175 music videos, I have compiled a list of what are, in my opinion, the best K-pop music video to come out this year. This takes into account the song, story (if applicable), cinematography/appearance of the video, wardrobe, and dance (if applicable). The effectiveness of each factor in keeping a viewer entertained as well as how well the different factors balance each other out all equally contribute to my ranking of them on this list.
Every day, for the next five days, I will share with you ten music videos, in order, that I feel were put together with the best care, starting today with #50 and ending with the #1 best music video of 2016 on New Years Eve.
Here are #40-31 of the Top 50 Music Videos of 2016!
#40: Jung In – UUU
I’m still not totally sure who Jung In is, but I had to include this video simply because it is too cute. The video follows a couple through their highs and lows, and really captures the struggle of moving on. The most notable part is how natural the acting is. The scenes and concepts chosen to be included are not the same old romantically gazing into each other’s eyes and taking couple pictures. They do normal things, like washing the dishes or waking up together, like actual real couples. Those scenes juxtaposed to the crying dancer during Jung In’s heart-wrenching chorus elicits such strong emotions.
#39: Zico (ft. Luna) – It Was Love
This video has a similar concept to the last one, however with this reminiscent ballad, the relationship memories are triggered slowly as the girl cleans out her apartment. As she encounters different parts of the apartment, she flashes back to memories with her ex in those same spots, making the breakup all the more painful and vivid. Complementing the scenes is a powerful song sung so elegantly by Luna. This is a song I would absolutely love to see performed live.
#38: Jessica – Wonderland
We saw our fair share of music videos in which the characters dreamed of some special place to visit, and finally in this one or character finally made it there! That was really her, dancing and singing in the snow on a mountain. There are some really beautiful shots in this. Props has to be given to the effort put in making the story of this really come to life. She was always jokingly given the name of Ice Princess in the past, and now she finally became one. I am just really impressed at the quality of Jessica’s songs and music videos since going solo. She’s doing a great job on her own.
#37: Jenyer – I Do
I have been waiting seven years for this solo debut, and it was not the least bit disappointing. For the first time, we really got to see Jiyoon’s style, and it is beautiful. There is a sense of freedom with all of the shots in this, which may or may not be symbolic of what was going on in Jenyer’s life leading up to this video. After years of being in a group that focused on another member, Jenyer spread her wings and absolutely soared in a mature and classy video.
#36: Ryeowook – The Little Prince
By pure coincidence, here is yet another highly anticipated solo debut. Super Junior’s Ryeowook came out with this video after a decade of performing with Super Junior. Part of me was expecting something overly simple like Kyuhyun’s solo debut, but we got quite the opposite. Maybe it’s the fact that Super Junior had much more say in the direction of this album or maybe SM decided to give Ryeowook a fully wonderful video for making him wait ten years for a solo. Ryeowook puts a spin on the story of The Little Prince in this video, looking at it in retrospect, and it is something magical.
#35: K.Will, Junggigo, Jooyoung, & BrotherSu – Cook For Love
Talk about eye candy – and I am totally referring to the food. This is a sweet story of love, combined with ridiculously appetizing shots of food. The four men are literally cooking for their loves. It captures four different relationship stages in the different storylines of this video: young love, dating, engaged, and married with kids. Everything about this is so visually pleasing. I so appreciate that they went out of the box and focused on different kinds of relationships than the typical flirtatious kind we see everywhere in K-pop.
#34: Big Bang – FXXK IT
Despite being slightly peeved at Big Bang for changing their style and dissing their old one, I can’t deny that this video outshined many others this year. As the title suggest, the video is about the members letting things go and just living their lives, but the way they do it is still up to par with the legends they are. The colors are so visually pleasing throughout the entire video, and the story does actually have a deeper meaning than just “fxxk it.” Yeah they’re pretending that they don’t care about being old, washed up singers, but in the end, they can still get a crowd going better than any younger, hotter artist anywhere.
#33: SHINee – Tell Me What To Do
This song pretty much shoved into our faces just how much SHINee has grown over the years. They’ve experimented with various styles over the years, but this video was not following any musical trend. It is just art. The vocals and melody are all so pretty. The story is surprisingly dark, but is told in a dramatic and soft way that focuses on pain rather than Taemin’s twisted version of what revenge should look like. The lighting is beautiful and the overall pace of the video matches with the song so well. I am convinced that this video would have been just as entertaining even if they didn’t inclde a story at all.
#32: BLACKPINK – Playing With Fire
BLACKPINK did something different with this song, and it paid off. It is a unique instrument style, especially for K-pop, but it sounds great. Of all of their debut singles, I think this may be the best from them this year. For a new group, they are all put together so well. The dance is great, the outfits are classy, and the video is serious and symbolic. BLACKPINK took the world by storm, and this final product was a great way to finish off a fabulous debut year. They have been talented all year, but I think this video in particular really highlighted each member’s musical talents particularly well.
#31: Song Ji Eun – Bobby Doll
I am so utterly impressed with Song Ji Eun. Every one of her music videos portray stories that just seem so real. This video is no different. Ji Eun is portrayed as a man’s Barbie doll, who initially doesn’t question her simple existence of entertaining him. Once she escapes and learns about the real world, she is pulled back in by her master and forced to continue entertaining him, only now she is physically tied down so she does not escape again. Her facial expressions perfectly capture the creepy concept felt through the meaning of the story and the song. The dance also fits perfectly. Everything about it is classy and elegant. This list would not have been complete without Ji Eun, and I am so excited to see what she has for us next year.
That’s it for today! See you tomorrow for #30-21!
Wanna talk K-pop? Follow me on Twitter @mystification86!