Boyfriend “Bounce” Music Video Review

I’m going to say that appearance-wise this is possibly Boyfriend’s best music video ever. I love how they are sticking with this fairytale image. It suits them surprisingly well.

Song

Bounce is a pretty generic K-pop song. As always Boyfriend performs it really well. The singing in the beginning by the vocalists sounds particularly nice. My only complaint is that this song is not very memorable, which is a result of the composition. It is a good song, but I wouldn’t go out of my way to listen to it again.

There are also a couple of moments that I feel disrupt the song. The “Bounce more, bounce more” echo at the end of each chorus repetition does not fit with the rest of the song and the raps at the end are introduced so abruptly and make the song sound messy.

Score: 3.5/5

Story

bounce2After Peter Pan and Little Red Riding Hood, I was really looking forward to which fairytale Boyfriend would conquer next. This time they are living the story bounce7of Alice in Wonderland – but with a twist. Each of the members of Boyfriend take on the character of one of the creatures of Wonderland: Donghyun as the White Rabbit, Hyunseong as the Cheshire Cat, Jeongmin as the Card Soldier, Minwoo as the Mad Hatter and the twins as Tweedledee and Tweedledum.

In this version of the story, Alice is in Wonderland and looks around, similar to the original story. At the same time, the Wonderland characters are sitting around the tea table, living their Wonderland lives. However, instead of the Wonderland creatures pulling Alice into their world, Alice comes to them and pulls them down the rabbit hole, supposedly back into the real world. When she shows up at the tea party, rather than in the original story when the Mad Hatter explains to her the reality of Wonderland, Alice makes the Wonderland characters realize that it is their world that is fictional.bounce9

I love the twist to this age-old story. It has an inception element to it, where what is considered reality is actually fiction and what is fiction is reality. I also think the character assignment is genius in this video. Making Youngmin and Kwangmin as Tweedledee and Tweedledum is so clever, and the rest of the members fit their characters just as well. I only wish we could have seen more of the characters living in Wonderland rather than just images of them sitting around the table.

Score: 4.9/5

Cinematography

bounce6Boyfriend and Starship Entertainment really went all out with this video. The sets, the editing, and the camerawork really make the Wonderland world seem real. I love the intro with the pocket watch swinging and introducing each scene. Every single scene fits the concept perfectly. Even if the members aren’t actually doing anything around the table, the elaborate setting and camerawork doesn’t leave us with a single boring moment in the video. If I were just keeping the imagery of the video in mind, I would say that this is Boyfriend’s best music video ever.

bounce10There is only one thing keeping this video from looking perfect. It is so nit-picky, but it is such a simple mistake that just makes that particular scene look so silly. When the members are falling down the rabbit hole, there is clearly a wind-machine blowing in their face. If someone is falling backwards, they should have air blowing from behind them. I know, it’s such a small mistake, but for such an important scene, and considering the effort put into the rest of the video, that was really something that should not have happened. It really takes away the effect and realism of that scene.

Score: 4.9/5

Wardrobe

bounce4.1Just like the story and cinematography, the wardrobe is outstanding. As I mentioned before, everyone’s characterization is perfect. In my opinion, Minwoo and Donhyun suit their characters the best. Everything is so elaborate, from Minwoo’s suits to Jeongmin’s gem eyebrows to Donghyun’s red eyes. It is really admirable when artists completely abandon their usual images in order to bounce5fully immerse themselves into their characters.

My only real complaint: why in the world is Jeongmin wearing a flower hat in the dance scene? It doesn’t look terrible on him, but it doesn’t suit his character or this concept at all. The same goes with the entire white dance scene.

Score: 4.5/5

Dance

bounce8

I shouldn’t be surprised anymore when Boyfriend delivers an exceptional dance, but this dance is surprisingly good. There is so much movement and position changes. There is literally always something interesting to watch on the stage. The best part for me is during Minwoo’s and Kwangmin’s first raps, with the members and backup dancers split in half and taking turns forming elaborate group formations. Unfortunately, I found the actual chorus to be a little dull and choppy, but overall this is a really good dance. The members of boyfriend are really talented.

Score: 4.5/5

Overall, I was just blown away by this video. So much effort was put into the cinematography and wardrobe to make Boyfriend’s fantasy world really believable. Not only did it look good, but the story was also exceptionally creative. Unfortunately, both the song and dance are not Boyfriend’s best, but as honestly, the video makes up for the lackluster of the actual performable parts of this comeback. I may not listen to the song or watch the live performances, but this video is definitely one I will be coming back to again and again.

Overall Final Score: 4.5/5


QUESTION OF THE DAY:

Who’s character did you like the best? For me, I was totally sold by Minwoo’s Mad Hatter.


#NowPlaying: 눈빛에 (In Your Eyes) by MFBTY. Guys. Their new album is so good. You have to check it out. I’ll be writing an entire post about it in the near future.


Want to talk K-pop? Follow me on Twitter @mystification86!

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