GI “Beatles” Music Video Review

Song

I loved every part of this song.  The beginning humming was a perfect way to introduce this new group and throughout the song they showed their swag and confidence through the intense raps and catchy song lyrics.  I was impressed that while the song was very rap-heavy, there were still opportunities for them to showcase their beautiful melodic singing abilities without taking away from the tomboy-feeling of the song.  All of the members put forth their unique abilities to create one really solid and catchy song.

The only thing keeping this from an absolutely perfect song was the intense auto tune.  They didn’t need it and it took away from the authenticity of their voices.

Score: 4.9/5

Cinematography

This video has a dark and grimy feel to match the sound of the song.   I liked the dark rooms contrasting with the neon colors.  It reflected the idea that GI is a group of girls who have a dark side to them.  The scene where the members are sitting at the dinner table but eating neon green cereal and not caring about their teeth becoming the same color was, while pretty gross in my opinion, demonstrative of their intimidating tomboy character.  It was very edgy and entertaining and definitely new for a k-pop girl group.  The fences added to the skater girl image and the small dark rooms made it feel like they were in some kind of warehouse.  While it did fit the theme, I thought the actual size of the room along with the black made some of the scenes look a bit cramped.

The actual scenes were cut in a way to match the beat of the song, which was interesting and put together well, however the actual scenes and props used were a bit bizarre to say the least.  During the chorus, when the girls repeated “hey” behind the main lyrics, the video flashed from images of the dance to the props in the video.  Twice it flashed the neon speakers, which was very appropriate, but in a couple of the choruses we were flashed images of the rhino head on the wall.  I don’t know what kind of subliminal messages they were trying to send me, but I thought that was pretty freaky.

Score: 3.5/5

Wardrobe

There were some incredibly strong points in this video’s wardrobe as well as some pretty weak points.  I absolutely loved the main dance scene in the blue, pink, and green room.  Those shirts with the skinny jeans were the perfect blend of girly and tomboy.  They were darker and had boyish patterns on the shirt, but as entire outfits still portrayed them as incredibly powerful females.  All of the chains and accessories added to this image very well.  I didn’t like, however, the very dark scene where they are all wearing glittery pants.  They looked silly and took away from the intimidating nature of the rest of the wardrobe.  I also was not very fond of the outfits with bras under jackets.  I find this look to be more trashy than fashionable and totally unnecessary in creating a cool wardrobe.  The outfits in the main dancing scene were enough to get the image of tomboy, bad girls across while still wearing full clothes.  While I LOVED parts of the wardrobe, there were too many outfits that I disliked to ignore.

Score: 3.5/5

Dance


This was one really impressive dance.  There was no shaking hips, no aegyo shaking fists, and no body-rubs.  It was all good talented shuffles, snaps, and jumps.  The dance during the chorus was hands-down my favorite part of the video.  While the shuffling move has been done A LOT in K-pop, GI added their own style to it and made it fresh and entertaining. Every single snap, clap, and “hey” was accompanied with a dance move, creating a very solid dance that fit the beat perfectly.  As much as I tried, I could find anything to complain about the dance.  Every move was entertaining and appropriate for the song.

Score: 5/5

Overall, I was totally impressed with this video.  While it was a pretty simple video, the theme was refreshing and very entertaining.  This is a girl group K-pop should be proud of and promote often.  I look forward to GI’s unique contribution to the seemingly one-sided image of k-pop girl groups.

Overall Final Score: 4.2/5


Question of the Day:

What do you think of this “Tomboy” girl group?


Wanna talk K-pop? Follow me on Twitter @mystification86!

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One thought on “GI “Beatles” Music Video Review

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